BONJOUR, GUTEN TAG, CIAO,
BONJOUR, GUTEN TAG, CIAO,
Hi, I’m Jens. A UX/UI designer with a passion for branding, design, illustration, and motion graphics. I love sharing ideas (sometimes a bit too much) and tackling new challenges with a creative team. Always positive, always learning and ready to level up digital products!
Case studies
Let me walk you through my creative process and how I approach problem-solving—exploring different ideas, experimenting with possibilities, and refining solutions.
Dotslash
2025
UX/UI Design, Strategy & Concepting
Forebel
2025
Illustration, Animation, Editing, Sound Design
VPS
2024
UX/UI Design, Strategy & Concepting
Groots Verzekerd
2023
Branding, Strategie & Concepting
Amsterdam RAI
2023
Branding, Desktop Publishing
Intersettle
2023
UX/UI Design
Personal work
2020 - 2025
Illustration
About me
Located in
Utrecht, the Netherlands
Geneva, Switzerland
Programs
Photoshop, Illustrator,
InDesign, After Effects,
Premiere Pro, XD, Figma,
Word, PowerPoint
Languages
Dutch – Native
English – Fluent (C1)
French – Beginner (A1.1)
German – Beginner (A1.1)
Skills
UX/UI Design, Branding, Design, Illustration, Motion Graphics,
Iconography, Desktop Publishing,
Strategy & Concepting
References
CEO
Makepublic
bob@makepublic.studio
“Since May 1, 2018, Jens has been employed by me as a designer. Over the years, I have come to know Jens as a highly eager-to-learn, loyal, and reliable colleague. He has made significant progress in the UX/UI field and has developed into a strong designer with a keen eye for usability and design. Jens stands out for his professional attitude and his ability to work both independently and as part of a team. His creative solutions and commitment to projects make him a valuable asset to our team.”
Bob Simons
Art Director
Makepublic
remy@makepublic.studio
“Jens has been with us since the inception of Makepublic in May 2022. Before that, he worked for my partner Bob at Vormcompagnie. When our companies merged on January 1, 2023, Jens effectively became part of our team, and we’ve been very grateful ever since. From the start, he contributed significantly to shaping Makepublic’s ideas, both in form and content, making it a true collaborative creation.
In the studio, Jens is a highly capable team member—always ready, organized, efficient, and technically skilled. He is an excellent all-round designer, but truly excels in UX and UI design. His strategic insight and problem-solving abilities have elevated the quality of the websites we’ve created together. Beyond web design, Jens has worked on a wide range of projects: DTP tasks, brochures, trade show stands, social media visuals, presentations, and brand identity development. He also contributed to strategic client workshops and creative brand work. Jens is sociable, approachable, and brings positive energy and humor to the studio. He is reliable, honest, hardworking, and talented. He leaves for love in Geneva, and we will greatly miss him while wishing him all the best for the future.”
Remy van der Geer
Marketing & Communication Advisor
VPS
“Jens handled the rebranding of VPS Leegstandbeheer and the design of our new website on behalf of Makepublic. He works in an organized and precise manner, is a true team player, and proactively thinks along with the client. His expertise in web design is clearly reflected in the final result: without Jens, there would never have been such a strong and visually appealing design. Thanks to his dedication and creativity, the process went not only smoothly but was also an enjoyable experience. I'm grateful to Jens for the great collaboration and the amazing end result.”
Verena Zoon
Senior Developer
Devbright
“Jens is one of those designers who's both conceptually strong and pixel-perfect in execution. Worked with him multiple times and I'm always impressed by how he translates complex challenges into clear, powerful designs. His designs speak for themselves: clean, clear, and effective. He has this ability to strip away the unnecessary and focus on what really matters, resulting in work that's both beautiful and functional. In short: if you're looking for a visual designer who knows his craft, communicates well, AND can think strategically, Jens is your guy.”
Ferre Mekelenkamp
CEO
Groots Insurance
“Jens has brought our small family business into the modern age. In a sector like insurance, which is often not seen as the most appealing, Jens has created a fresh and trustworthy image that fits perfectly with our organization. With his vision and expertise, he has not only shaped our identity but also safeguarded the core values of our 30-year history.
His strategic insight, combined with a personal approach, has helped us renew our brand communication without losing our roots. Thanks to Jens’ efforts, our image has become much more accessible, which is extremely important to us in today’s market. He is a driven and reliable professional who tackles every challenge with enthusiasm and ensures an excellent translation from concept to result.”
Thomas Groots
GreenTech, RAI Amsterdam
Brand Marketing Manager
“Over the past few years, my GreenTech marketing team has collaborated extensively with Makepublic, both on conceptual work and DTP assignments. I’ve experienced Jens as an incredibly dedicated, friendly, and creative spirit. It’s been a great collaboration that resulted in professional materials which have been highly valuable in attracting the right target audiences!”
Murkje Koopmans
Contact me
Jensweidenaar@gmail.com
+31 (0)6 31 49 73 55